Unfavorable timeslots

Storm in a Cocoon not only aired in an unfavorable timeslot at 8:30 pm immediately after Chinese New Year but is also pitted against 2014 Winter Olympics Feb 7-23. If ranked by TV avg ratings only, SITS is presently 3rd right behind Line Walker by only a miniscule 0.08 point despite timeslots effect. However, to inflate series ratings, TVB has resorted to including MyTV hit counts.  Given the viewing habits these days, I believe MyTV hit counts should indeed be consistently computed into the overall ranking of series; the word here is 'consistently' and not 'arbitrarily', like how TVB chooses to include MyTv hits only when it suits its purpose to prop up certain promoted series' rankings. I wonder would TVB have bothered to release a  2014 Top 5 TV series report to the media (targets: advertisers, sponsors) had the 'revised ranking' of Line Walker and Wayne Lai's Rear Mirror ranked below Gilded Chopsticks' and Storm in a Cocoon's?  Tis' true, desperate times calls for desperate/devious measures.  

That being said, one must keep in mind that all online hits including MyTV's can and will be easily manipulated by both the computer savvy and by fervent fans. Anyway, to date, SITS still holds the highest peak rating of 36 points (rounded up). Wonder why TVB feel so threatened/scared/reluctant to air Steven's series in a 9:30 pm timeslot or/and in the later half of the year timeslot, never mind as an anniversary 9:30 pm series?   

Average ratings included mytv counts (TVB only published these ranking when their favorites' series got into the ranking. In this case, if series other than Line Walker topped this ranking, it wouldn't have been published.) 

source 表1 2014年TVB剧集跨平台总收视率排行TOP 5
名次 剧集名称 电视收视率 在线点播收视率 跨平台总收视率
1 使徒行者 27.6 2.8 30.5
2 食为奴 28.6 1.8 30.3
3 载得有情人 26.7 1.9 28.6
4 守业者 27.3 1.0 28.3
5 单恋双城 26.2 1.4 27.6

Average ratings without mytv counts
表2 2014年TVB剧集收视排行榜(不包括在线点播收视率)
名次 剧集名称 观众人数 平均收视 首周收视 结局篇收视 大结局收视 最高收视
1 食为奴 186万 29点 28点 30点 30点 32点
2 使徒行者 179万 28点 25点 29点 30点 35点
3 守业者 177万 27点 26点 29点 32点 36点
4 载得有情人 173万 27点 26点 28点 29点 32点
5 单恋双城 170万 26点 26点 28点 32点 35点
6 忠奸人 169万 26点 25点 29点 29点 31点
7 叛逃 169万 26点 27点 27点 28点 32点
8 老表,你好hea! 166万 26点 26点 24点 26点 29点
9 女人俱乐部 164万 25点 26点 25点 27点 31点
10 新抱喜相逢 162万 25点 25点 24点 29点 30点
11 舌剑上的公堂 162万 25点 25点 26点 27点 31点
12 猫屎妈妈 158万 24点 23点 25点 27点 28点
13 爱我请留言 157万 24点 24点 26点 27点 28点
14 大药坊 157万 24点 23点 25点 26点 29点
15 寒山潜龙 154万 24点 22点 24点 24点 29点
16 名门暗战 153万 24点 24点 25点 27点 31点
17 再战明天 153万 24点 24点 23点 24点 26点
18 醋娘子 151万 23点 22点 24点 27点 29点
19 点金胜手 147万 23点 22点 24点 25点 26点
20 西游记 143万 22点 22点 24点 24点 26点




source as labeled


Between 2005 starting with Safeguards and ending with his Sentinel in 2011, Steven shot 15 TVB series in all within that period.

Statistics:
Broadcast period 2006 - 2011= 6 years
Starting 2007, series in unfavorable timeslots consistently.
# of total series broadcasted = 14 (Cupid Stupid aired 2013)
# of warehoused series = 2
# (%) of unfavorable timeslot = 9 series = 64%  (9/14)
# (%) of the 9 unfavored series premier rating 30+ points  = 4 =40% (4/9)
All 15 series broke the 30 points rating at one time or more.

Besides being warehoused twice, Steven’s series have aired 9 times in unfavorable timeslots within a 5-year span of a 6-year-TVB contract beginning with Brink of Law in 2007.

Steven's TVB management contract commenced July 2005 thru July 2009, renewed thru July 2012 but was prematurely terminated by Steven in April 2012.

Given Steven's series timeslots and overseas releases, no other 1st line siu sang other than Sunny Chan has had his series being so mistreated. (While Sunny is dubbed the Warehouse King, Steven is dubbed the Cannon Fodder General)

材叔 12/29/2012  Fatt Dat Gor is a good character by Siu Ching. Strange, on festive occasions more than ever think of "Ma";  Easter festival, World Cup, Chinese New Year, often will have Ma for company. 

Nevertheless, his series often opened high - 4 times out of 9 bad timeslots series.
7 Days 1st epi garnered 32 pts, peaked at 35 pts and that was in Jan.
AWT 1st epi had 32 pt around NY's eve.
LTT 1st ep at 30 pts around Christmas
DGD's first episode garnered 31 points peaked at 33 point.

Steven pulls in the initial audience attention in the opening night, subsequent ratings are affected by the script and extraneous factors like holidays, and lack of promotions.

Steven's below series aired in graveyard timeslots but ALL broke 30 points at one time or the another. 

2007 Brink of Law《突围行动》 2007.01.08 (avg 29.4 peak 37 pt)
2008 The Gentle Crackdown II 《秀才爱上兵》2008.01.21 CNY (avg 28 peak 37 pts
2009 Sweetness in the salt《碧血盐枭》aired AOD 2009.1.05; tvb 2009.06.08 right after RB.( (avg 28 peak 33)
2010 A watchdog’s watch《老友狗狗》2009.12.28 Xmas-NY timeslot (avg 31 peak 35)
2010 Cupid Stupid 《恋爱星求人》premiere AOD 2010.1.25; warehoused
2010 The Ghost Writer《蒲松龄》2010.06.07 World Cup (1st time = WTLB)  (avg 29.8 peak 41)
2011 Links to Temptation 《诱情转驳》2010.12.13 (avg 27.75 peak 31 pt)
2011 7 Days in Life《隔离七日情》2011.01.24 (avg 27.75 peak 36 pt)
2012 Daddy's Good Deed 當旺爸爸 2012.03.19 (Easter+Ching Ming Holidays) (avg 30 peak 35 pt)
2014 Storm in a Cocoon 守業者》2014.2.17  (right after Chinese New Year) and right in the smack of 2014 Winter Olympics Feb 7-23.

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The Brink Of Law 2007  (avg 29.4)
Week 1 (Episodes 01-05) - 27 Pts (Jan 08–12, 2007) peaked 30
Week 2 (Episodes 06-10) - 28 Pts (Jan 15–19, 2007)
Week 3 (Episodes 11-15) - 30 Pts (Jan 22–26, 2007) peaked 31
Week 4 (Episodes 16-20) - 30 Pts (Jan 29 -Feb 2, 2007) peaked 32
Week 5 (Episodes 21-25) - 32 Pts (Feb 05–9, 2007) peaked 37
source: BOL wikipedia

The Gentle Crackdown 2 (2008.01.21 CNY) (avg 28)
Week 1 (Episodes 01-05) - 28 Pts (January 21-27, 2008)
Week 2 (Episodes 06-10) - 27 Pts (January 28-February 03, 2008) peaked at 31pts
Week 3 (Episodes 11-15) - 25 Pts (February 04-February 10, 2008) CNY 02/07/2008 hols
Week 4 (Episodes 16-20) - 32 Pts (February 11- February 17, 2008)

The Gentle Crackdown2 dropped 2 pts on CNY holidays, averaging 25 pts 
The GC 2 peaked 37 pts broke TVB all time record high for a series aired during the CNY timeslot.

2009 Sweetness in the salt - (avg 28) warehoused in Feb, aired in the wake of Rosy Business popularity 
Week 1 (Episodes 01-05) - 27 Pts (June 08–12, 2007) peaked 30
Week 2 (Episodes 06-10) - 27 Pts (June 15–19, 2007) peaked 31
Week 3 (Episodes 11-15) - 28 Pts (June 22–26, 2007)
Week 4 (Episodes 16-20) - 28 Pts (June 29 - July 2, 2007)
Week 5 (Episodes 21-25) - 30 Pts (July 05–9, 2007) peaked 33

A watchdog’s tale 2010 - top 5 2010 (2009.12.28 Xmas-NY) (avg 31)
1st episode opened with  32 pts
It was in the top 5 2010
Week 1 (Episodes 01-05) - 30 Pts (Dec 28 2009- Jan 1 2010)
Week 2 (Episodes 06-08) - 31 Pts (Jan 4 - 6 2010)
Week 3 (Episodes 09-13) - 32 Pts (Jan 11 - 15 2010)
Week 4 (Episodes 14-18) - 31 Pts (Jan 18 - 22 2010)
Episode 19-20 : 32 points (peaking at 35 points) (Jan 23 2010)

Tamaya: I was too taken aback by how very well received Watchdog was by the HK viewers especially since its opening week fell on New Year's Eve and NY's day. It's opening episode rating of 32 points had the 2nd highest rated 1st episode for year 2009, 2 points behind the much anticipated anniversary series, Beyond the Realm of Conscience. Truly an unexpected feat, that - considering its graveyard time slot and low budget and its broadcast schedule being shuffled all over the place.
source: AF sub-forum

The Ghost Writer 2010
Pitted against WC, 2 hour Finale garnered high ratings of 36 points peaked at 41 pts.

Episode 1:  29 points (peaking at 30 points) (avg 29.8)
Week 1 (Episodes 01-05) - 28 Pts () peak 30
Week 2 (Episodes 06-10) - 28 Pts ()
Week 3 (Episodes 11-14) - 30 Pts () peak 34
Week 4 (Episodes 15-19) - 30 Pts () peak 32
Week 5 (Episodes 20-23) - 33 Pts () peak 41
2 hour finale - 36 points peaked 41

'cause there was no 19:30 WC match this week, avg rating for GW rose to 30 pts
The average rating for PSL last week was 33 points. episode 25 - average rating was 36 points, peaked at 41 points.

*************
2011 Links to Temptation 《诱情转驳2010.12.13 (avg 27.75) (Xmas & NY's Eve)
*Episode 1 averaged 30 points
Episodes 01-05: 27 points (peaking @ 31 points)
Episodes 06-09: 28 points
Episodes 10-14: 27 points
Episodes 15-20: 29 points
source: AF

*************
2011 7 Days in Life《隔离七日情2011.01.24 (CNY) (avg 27.75)
Episode 1 averaged 32 points (peaked 35 points)
Episodes 01-05: 28 points (peaking @ 36 points)
Episodes 06-09: 24 points  CNY
Episodes 11-14: 27 points (peaking @ 30 points)
Episodes 15-20: 30 points

*Finale 2 episodes peaked @ 35 points
source: AF

*************************
2012 Daddy's Good Deed 當旺爸爸 2012.03.19 (avg 30) (Easter+Ching Ming)
Episodes 01-05: 30 points
Episodes 06-10: 30 points
Episodes 11-15: 29 points (peaking @ 32 points)
Episodes 16-20: 31 points (peaking @ 35 points)
Finale 2 hours = 31 points peaked @ 34 points

Notes:
Episode 1 +  2  garnered 31 points each
Episode 6 = 30 pts
Episode 7 peaked at 32 pts
episode 9 = 30 pts

Episode 11-15 were the back to back extended weekend in HK
source: AF

************************************
Just to keep the series ratings in the same place, here are the ratings for his non cannon fodders series.

The Land of Wealth
Week 1: 29 pts
Week 2: 27 pts
Week 3: 26 pts
Week 4: 26 pts
Week 5: 26 pts
Week 6: 28 pts
Finale: 29 pts

************************************
The Change in Destiny (aired alongside HOG)
WEEK 1 (EPISODE 1-5) 29 (same as HOG)
WEEK 2 (EPISODE 6-10) 29
WEEK 3 (EPISODE 11-15) 30
WEEK 4 (EPISODE 16-20) 30
************************************

Safeguards
1st week (ep 1-5): 29 pts
2nd week (ep 6-10): 31pts (peaked at 34)
3rd week (ep 11-15): 31 pts (peaked at 34)
4th week (ep 16-20): 32 PTS (peaked at 34)
5th week (ep 21-25) 34 PTS (peaked at 40)

*************************************

Steps
Episode 1-05 31 33 September 10–14, 2007
Episode 6-10 30 33 September 17–21, 2007
Episode 11-15 29 nil September 24–28, 2007
Episode 16-20 32 36 October 1–5, 2007

*************************************
A Journey Called Life
Episode 1-5 30 32 March 31 - April 4, 2008
Episode 6 -10 31 33 April 7 - April 11, 2008
Episode 11-15 32 34 April 14 - April 18, 2008
Episode 16-20 33 37 April 21 - April 25, 2008 

*************************************
The Life And Times Of A Sentinel 紫禁驚雷
Episodes 01-05: 26 points
Episodes 06-10: 26 points
Episodes 11-15: 27 points
Episodes 16-20: 27 points
Episodes 21-26: 31 points

*The final 2.5 episodes averaged 33 points, and peaked at 38 points.
TVB mytv Sentinel's finale had over 4 millions hits. This hit count scan was posted on steven-ma.org last night 11:39 pm. Don't know its latest hit count. Read to date, Sentinel had the most hits recorded on tvb mytv history within a 24 hours stretch?  "in TVB history, there isn't any series in the past that ever reached 4 million hits in 24 hours on MyTV!! It broke all records!This year only Yes Sir, Sorry Sir reached 3 million, while record holder was last year's No Regrets with 3.7 million.." On Sun (2 days after its finale) Sentinel still has the most hits on tvb.com mytv with at 2,133,387.

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Cupid Stupid is released overseas on Malaysia's Astro On Demand Channel from 25 January 2010 until 25 February 2010. It was later aired on TVB HK in early February 2013. - No info on its ratings.

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source Storm in a Cocoon 《守業者》Feb17- Mar 28 avg 27 peak 36 (rounded)
Episodes 01-05: 2/17 - 21:avg 26 peak 28 
Episodes 06-10: 2/24-28: avg 26 peak 32
Episodes 11-15: 3/03-07: avg 27 peak 30
Episodes 16-20: 3/10-14: avg 28 peak 32
Episodes 21-25: 3/17-21: avg 27 peak 31 low  23 
Episodes 26-30: 3/24-28: avg 29 peak 31
Episodes 31-32: 3/30sun: avg 32 peak 36  

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