2011/05/17 on.cc Steven Ma tried the products first then dared to endorse. Steven shoots a health food product tv commercial for a 7 figure endorsement fee. He is satisfied with the endorsement fee. Furthermore, the owner also bestows him a lifetime use of the said product. To demonstrate a professional attitude, before becoming the spokesperson, he tried the product for 2 and half months before officially becoming its spokesperson. During the actual commercial shooting, the owner was there to show support.
from Sing Tao: Steven says as a spokesperson one must be responsible, cannot just accept the endorsement fee and that's it. He says: "I personally tried it (the product) for 2 and a half months. Slept better and the nose allergy has become better."
Steven says: "The owner says will let me have a lifetime free use of the product. (To build up virility?) I don't mind. If want to nourish then should do it when still young."
TN: If not for Steven's hardwork in creating options and choices for himself by writing a book on nutritious supplements and his culinary show, he might not have landed this lucrative endorsement.
However, Steven has to be aware that per China endorsement laws, spokesperson can be sued along with manufacturer and advertiser by consumer against the product for false advertising. 
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